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Back to Blahnik

October 16, 2011

“BB” Pointy Toe Pump / Nordstrom.com

In recent years Manolo Blahnik has been cast in the shadows of red-sole rival Christian Louboutin and other flashy footwear brands like Nicholas Kirkwood and Brian Atwood.

However, as Blahnik and other clean-lined footwear made a comeback on the runways this year, Blahnik emphasized that classic never goes out of style (he even named this season’s winter collection after Tolstoy to prove it).

Blahnik told the New York Times in London last week,

“The gimmicky thing I’m not very keen on […] I’ve never been tempted to do these hideous furniture shoes.”

Jonathan Joselove, senior vice president and merchandise manager for Neiman Marcus, said that stores struggle to maintain stock, despite the $600 or more price tag. Joselove continued,

“We do a very, very strong business in his shoes. He knows how to make a woman look beautiful.”

It looks like customers are moving back to the Blahnik world they were so crazy about at the height of “Sex and the City”.

A 2007 survey by Women’s Wear Daily and the trade journal Footwear News, illustrated that although Blahnik’s designs are classic, his customers may be a little more edgy (literally)

37 percent of the 2,000 consumers canvassed about their buying habits conceded that they’d willingly bungee-jump off the Golden Gate Bridge in exchange for a lifetime supply of Manolos.